Dividend Yield
The dividend yield refers to the amount of income yield an investor should expect to get from owning a stock over a 12-month period. The dividend yield is calculated as the projected 12-month dividends to be paid divided by the price of the stock. There is a sub-set of investors who focus solely on income and, as a result, prefer to invest in companies with high dividend yields. The while price return of these high dividend yield stocks may not be that high, the total return, which includes the dividends paid, tends to be very attractive.
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