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Why Invest in Fractional Shares

Fractional shares are just what they sound like: fractions of a single share of a company’s or ETF’s stock. Many modern brokerages – particularly robo-advisors – encourage fractional share investing. They do this one of two ways: by allowing investors to purchase either a set dollar amount or a set percentage of a share of stock. 

What are Fractional Shares?

Before robo-advisors came along, investors were typically limited to whole-share investing. The exceptions were mutual funds, many of which allowed fractional investing, as well as scenarios such as stock splits, company mergers, and dividend reinvestment plans (DRIPs). 

But now, even the big-name brokers are in on the game, providing access to investing for anyone with five bucks and a dream to one day retire comfortably.  

Why to invest in fractional shares

One of the biggest benefits of investing in fractional shares is the ability to buy into positions you couldn’t otherwise afford. While shelling out thousands of dollars for one share is a steep ask for many retail investors, $100 is often far more doable.  

Another reason to consider fractional investing is the potential for greater diversification. Take Amazon as an example again. Why would you disproportionately weight the bulk of your portfolio toward one company when you could split that $3,000 among 30 other securities? After all, a well-diversified portfolio is often hailed as the key to success. 

Moreover, if you utilize fractional share investing properly, you may even have a better chance of outperforming the market. This is possible through dollar-cost averaging, where you allocate a set amount of funds toward your investments at regular intervals, regardless of the per-share cost. Instead of just buying the dips, you invest consistently and avoid the hassle – and potential losses – of trying to time the market. 

Over time, dollar-cost averaging often proves to be one of the most profitable investment strategies in a well-diversified portfolio. And with fractional share investments, you don’t have to worry about your brokerage holding your funds in cash until you can afford a single share. Instead, you can get invested immediately and reap greater long-term benefits. 

And lastly, fractional shares provide investors with smaller pocketbooks access to bigger, more stable companies. While the growth prospects may not match those of many cheaper investments, long-term stability can be crucial for investors who can’t afford increased portfolio volatility. With fractional investing, no company is out of reach for anyone. 

What this means for you

If you’re ready to buy your first fractional share, a great place to look is an online brokerage. Typically, such brokers let investors get started with as little as $1 to $5. 

However, it’s not just industry disruptors like Robinhood and SoFi who command the space anymore. Big names like Charles Schwab and Fidelity have also dived into the fractional pool. Though they often offer more limited opportunities. And of course, a variety of investing apps and websites offer fractional investing, too, such as Acorns, Betterment, and Stash. 

And our own artificial intelligence platform,, also provides a way to break into fractional investing. But unlike the other guys, you’re not responsible for selecting your own securities and doing hours of research. Instead, all you have to do is fund your account, select a themed investment kit that suits your risk tolerance and investment goals, and note the percentage of funds you’d like each strategy to receive. 

Then, hand the reigns over to our deep-learning algorithms to do the rest – with no hassle for you.

Disclosures is the trade name of Quantalytics Holdings, LLC., LLC is a wholly-owned subsidiary of Quantalytics Holdings, LLC ("Quantalytics"). Quantalytics offers automated financial advice tools through Quantalytics Investment Advisors, LLC ("QAI"), an SEC-registered investment advisor. QIA’s investment advisory services are ONLY available only to residents of the United States. Disclosures concerning QIA’s investment advisory services are available on its Form ADV filed with the SEC. The content in this newsletter is for informational purposes only and does not constitute a comprehensive description of's investment advisory services.

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